PROJECT HIGHLIGHTS
RECENT PROJECTS
- Characteristic village brand internalization and mechanism from a resident perspective. Chinese National Social Science Fund, Project No. 18BGL159 (200,000 RMB, ~30,100 USD).
- Tourism-driven Chinese ethnic festival evolution: Mechanism and reproduction path. Chinese National Social Science Fund, Project No. 20CMZ033; August 2020 to December 2023 (200,000 RMB, ~$30,100).
- Building beautiful China and healthy tourism development. Chinese National Social Science Fund, Project No. 14AJY024 (200,000 RMB, ~30,100 USD).
- 2019 Hubei Province Tourist satisfaction survey project. 1.48 million RMB (~224,804 USD).