{"id":2,"date":"2020-11-18T22:25:17","date_gmt":"2020-11-19T05:25:17","guid":{"rendered":"http:\/\/sites.warnercnr.colostate.edu\/csu-uschinatourismlab\/?page_id=2"},"modified":"2025-04-22T17:55:40","modified_gmt":"2025-04-22T23:55:40","slug":"xiong","status":"publish","type":"page","link":"https:\/\/sites.warnercnr.colostate.edu\/csu-uschinatourismlab\/xiong\/","title":{"rendered":"Dr. Xiong"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_single_image image=”1400″ img_size=”4000×3000″ alignment=”center” style=”vc_box_rounded”][vc_column_text css=””]I am a tenured Associate Professor in the Department of Human Dimensions of Natural Resources (HDNR) at Colorado State University (CSU). With a background in tourism and hospitality marketing, my research began by focusing on internal branding and destination marketing from an internal stakeholder perspective. My teaching also advocates for the voice of internal stakeholders, including service employees and destination residents in tourism.<\/p>\n

As a transplant to Colorado, I\u2019ve developed a deep appreciation for nature and open spaces. My business-oriented research has gradually evolved to encompass nature-based tourism and conservation issues, while maintaining a strong focus on the human dimension. Today, my work bridges business management, stakeholder engagement, and human\u2013nature relationships through interdisciplinary approaches that promote sustainability and well-being.<\/p>\n

I have led research grants exploring human-wildlife coexistence under rapid urbanization and multiple international cultural exchange projects. As the Director of the China Sustainable Tourism Programs at HDNR, I oversee two successful international collaborative master\u2019s programs: Master of Tourism Management<\/a> and Master of Park and Protected Area Management \u2013 China<\/a>.[\/vc_column_text][vc_column_text css=””]<\/p>\n

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Join Our Research Lab<\/h3>\n

Are you passionate about the intersection of people, nature, and business? This lab explores a range of topics that bridge tourism, wildlife, conservation, branding, and public health. We are currently seeking motivated lab members and collaborators<\/strong> to support and grow our ongoing projects, including:<\/p>\n