{"id":59,"date":"2017-11-16T21:21:39","date_gmt":"2017-11-17T03:21:39","guid":{"rendered":"http:\/\/sites.warnercnr.colostate.edu\/drbear\/?page_id=59"},"modified":"2025-04-23T09:41:53","modified_gmt":"2025-04-23T15:41:53","slug":"welcome-lina-xiong-website","status":"publish","type":"page","link":"https:\/\/sites.warnercnr.colostate.edu\/drbear\/","title":{"rendered":"Dr. Lina Xiong"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><em><mark style=\"background-color:#fff\" class=\"has-inline-color has-light-orange-color\">Bridging Business, Nature, and People<\/mark><\/em><\/strong><\/h2>\n\n\n<p><!-- CSU-Compatible WordPress Homepage Content --><\/p>\n<p><!-- Banner Image (Full width, independent block) --><\/p>\n<div style=\"width: 100%\"><img decoding=\"async\" class=\"aligncenter\" style=\"width: 424px;height: 281px\" src=\"https:\/\/sites.warnercnr.colostate.edu\/drbear\/wp-content\/uploads\/sites\/115\/2025\/04\/LX-CO-Fall-colors.jpg\" alt=\"Fall in Colorado\" \/><\/div>\n<p><!-- Main Content --><\/p>\n<section style=\"max-width: 1000px;margin: auto;padding: 2rem 1rem\">\n<p style=\"font-size: 1.2rem;line-height: 1.6\">I am a tenured Associate Professor in the Department of Human Dimensions of Natural Resources (HDNR) at Colorado State University (CSU). With a background in tourism and hospitality marketing, my research began by focusing on internal branding and destination marketing from an internal stakeholder perspective. My teaching also advocates for the voice of internal stakeholders, including service employees and destination residents in tourism.<\/p>\n<div style=\"background-color: #f0f8f5;border-left: 4px solid #669966;padding: 1rem;margin-top: 2rem;font-size: 1.2rem;line-height: 1.6;font-style: italic\">As a transplant to Colorado, I\u2019ve developed a deep appreciation for nature and open spaces. My business-oriented research has gradually evolved to encompass nature-based tourism and conservation issues, while maintaining a strong focus on the human dimension. Today, my work bridges business management, stakeholder engagement, and human\u2013nature relationships through interdisciplinary approaches that promote sustainability and well-being.<\/div>\n<p style=\"font-size: 1.2rem;line-height: 1.6;margin-top: 2rem\">I have led research grants exploring human-wildlife coexistence under rapid urbanization and multiple international cultural exchange projects. As the Director of the China Sustainable Tourism Programs at HDNR, I oversee two successful international collaborative master\u2019s programs: <a href=\"https:\/\/online.colostate.edu\/degrees\/tourism-management-china\/\" target=\"_blank\" rel=\"noopener\">Master of Tourism Management<\/a> and <a href=\"https:\/\/online.colostate.edu\/degrees\/mppm-china\/\" target=\"_blank\" rel=\"noopener\">Master of Park and Protected Area Management \u2013 China<\/a>.<\/p>\n<\/section>\n<section style=\"max-width: 900px;margin: auto;padding: 2rem 1rem;text-align: center\">\n<h2 style=\"font-size: 1.5rem\">Publications<\/h2>\n<p style=\"font-size: 1.2rem;line-height: 1.6\">For a full list of my publications, please visit my Google Scholar profile.<\/p>\n<p><a style=\"padding: 0.75rem 1.5rem;margin-top: 1rem;background-color: #00467f;color: white;text-decoration: none;font-weight: bold;border-radius: 5px\" href=\"https:\/\/scholar.google.com\/citations?user=akHhbCEAAAAJ&amp;hl=en\" target=\"_blank\" rel=\"noopener\">View on Google Scholar<\/a><\/p>\n<\/section>\n<p><!-- Laozi Quote Footer --><\/p>\n<section style=\"padding: 2rem 1rem;text-align: center;font-style: italic;color: #444;background-color: #f5f5f5\">\n<p style=\"font-size: 1.2rem;font-weight: bold\">\u201c\u9053\u6cd5\u81ea\u7136\u3002\u201d<\/p>\n<p style=\"font-size: 1.2rem;line-height: 1.6\">True wisdom for human is one that follows the rhythms of nature.<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Bridging Business, Nature, and People I am a tenured Associate Professor in the Department of Human Dimensions of Natural Resources (HDNR) at Colorado State University (CSU). With a background in tourism and hospitality marketing, my research began by focusing on internal branding and destination marketing from an internal stakeholder perspective. My teaching also advocates for &hellip; <a href=\"https:\/\/sites.warnercnr.colostate.edu\/drbear\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Dr. Lina Xiong<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":146,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-59","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.warnercnr.colostate.edu\/drbear\/wp-json\/wp\/v2\/pages\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.warnercnr.colostate.edu\/drbear\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.warnercnr.colostate.edu\/drbear\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.warnercnr.colostate.edu\/drbear\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.warnercnr.colostate.edu\/drbear\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":42,"href":"https:\/\/sites.warnercnr.colostate.edu\/drbear\/wp-json\/wp\/v2\/pages\/59\/revisions"}],"predecessor-version":[{"id":313,"href":"https:\/\/sites.warnercnr.colostate.edu\/drbear\/wp-json\/wp\/v2\/pages\/59\/revisions\/313"}],"wp:attachment":[{"href":"https:\/\/sites.warnercnr.colostate.edu\/drbear\/wp-json\/wp\/v2\/media?parent=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}