Tourism Naturally is a conference designed to address the myriad of issues that arise as tourism businesses, infrastructure, travelers and hosts interact in overlapping economic, cultural, social and environmental spheres. Our mission is to increase professionalism and effectiveness in the travel and tourism field.

The tourism industry operates at the intersection of business and the environment. Tourism can improve human health and well-being while serving as a catalyst for increasing appreciation and stewardship of the natural world. Tourism can also destroy the very destinations that draw travelers. The tourism industry comprises 10% of global GD and employs 9% of the world's population. International tourist arrivals grew by 4.3 % in 2014 to 1.133 billion. UNWTO forecasts a growth in international tourist arrivals of between 3% and 4% in 2015. The economic importance of cultural and nature-based tourism is a major factor in the travel industry. Place is at the center of tourism production and consumption, while markets span from global to local.

Tourism is a complex, multi-level phenomenon that is best understood using tools from a variety of disciplinary backgrounds. Tourism research can inform and guide industry decisions to address real-world problems and proactively plan for a sustainable future. Industry innovators also bring important lessons and perspectives to the table for building ecological and social integrity and industry sustainability. This inaugural conference will feature leading thinkers in tourism research and practice with keynote sessions on Coastal and Mountain systems.

We invite you to join us and help to set the precedent for future tourism research, innovation, and collaboration as well as to further the application of research in the tourism field.

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